Strategy & AI
The vocabulary growth-with-AI still lacks
Growth teams inherited the funnel's language. But AI doesn't run in funnels, it runs in compounding loops. How to describe what we're building.
8 min read
Growth · AI · Strategy
Growth with AI, through a strategist's lens.
Returning to growth after six years in corporate strategy. Divergent thinking and AI fluency. Looking first at financial services, where margins still pay for curiosity.
About
Strategist returning to growth, with applied AI.
Consulting gave me rigor. Startups taught me to navigate uncertainty. Large corporations taught me translation. AI gives me the speed to finally operate at the pace of someone who thinks in trees.
GrowthApplied AIStrategyFinancial Services
Read full bioEssays
Essays on AI, growth, and the future of work.
Some are field notes. Others are reactions to what I'm reading. In all of them, I try to articulate my own thinking.
Cases & Analysis
Why incumbent banks will win the next AI wave
Distribution, proprietary data, and regulatory leverage. A counterintuitive read on the current state of financial services competition.
11 min read
Growth with AI
Acquisition agents: the new SDR is a model
What changes when the first customer touch is agent-mediated. Ethical limits, real gains, and the most common mistake.
7 min read
Cases & Analysis
Reclame Aqui as market signal, not public shame
How to read the Reclame Aqui base with LLMs and surface product opportunities the CS team has stopped trying to explain.
9 min read
Strategy & AI
Regulated and fast: the false dilemma of AI compliance
Most of the friction we blame on legal is, in fact, missing design. A framework for getting AI out of regulatory limbo.
6 min read
Growth with AI
The metrics left standing when AI takes the operational layer
CAC and LTV survive. Almost everything else needs rewriting. An honest inventory of what makes it through.
10 min read
Projects
Built with AI.
Analyses, prototypes, and tools I'm building, with initial focus on the Brazilian financial sector.
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Featured
[Case 1: Bacen + Reclame Aqui Analysis]
A cross-reference between complaints filed with the Brazilian Central Bank and Reclame Aqui to map where banking customer experience drifts from regulatory standards, and where the next competitive opening lives.
Pipeline built with Python, LLMs for semantic classification, and interactive dashboards. The output is a novel read on the market, refreshable each quarter.
Tools
Python · LLMs · dbt
Sector
Banking
[Case 2: Credit churn map]
Propensity model and retention narrative for a personal credit book.
PythonClaudedbtCredit
[Case 3: Agent-led onboarding]
Agent-assisted KYC flow with 38% drop in abandonment in tests.
LangGraphOpenAIFigmaFintech
Contact
Let's talk.
Open to conversations about Growth, AI, Data, Strategy and Execution.